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Looking for amazing social media contest ideas that will increase followers and social engagement?
Running a contest on social media is a great way to boost sales, attract new customers, and increase customer loyalty and engagement. Yet with so many brands using contest marketing, coming up with fresh, new ideas for social media contests isn’t easy.
That said with so many proven formulas for social media contests that work, it’s not necessary to reinvent the wheel. Simply personalize these social media contest examples to match your audience and brand’s personality and get ready to put your lead generation on autopilot!
Here are the 50 social media contest ideas for 2022 to help you make a good social media contest that attracts participants and new followers. These contest ideas for social media will also help you boost your email list, SMS subscriber list, as well so that you can increase your website traffic and sales.
Article Contents
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How Do You Create a Good Contest?
There are many simple ways to create a social media contest for your business. You could host your social media contest from your business website, on a contest platform or directly via social media.
Hosting your social media contest on your own website is the best way to ensure that contest participants are highly engaged. Furthermore, you’ll be able to customize your giveaway as you like allowing you to use contest marketing tools that make the setup easier.
A contest platform, a giveaway plugin, and contest marketing tools are how to create a social media contest. If you’ve never done it before or want to maximize your ROI, it’s best to hire a contest administrator to assist you with planning your social media contest campaign and contest management.
Article Contents
IN THIS ARTICLE:
- How do you do a fun giveaway?
- What are good social media contest ideas?
- How long should a social media contest last?
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Best Social Media Contest Ideas for 2022
Here are 50 amazing social media contest ideas for 2022 with example contest prize ideas:
Social Media Contest Idea #1: Photo Contest
Social Media Contest Idea #2: Video Contest
Social Media Contest Idea #3: Essay Contest
Social Media Contest Idea #4: Write a Photo Caption Contest
Social Media Contest Idea #5: Best Comment Contest
Social Media Contest Idea #6: Follower Milestone Reached Contest
Social Media Contest Idea #7: Play to Win Contest
Social Media Contest Idea #8: Hashtag Contest
Social Media Contest Idea #9: Use a Social Media Filter to Win Contest
Social Media Contest Idea #10: Post Like a Winner Contest
Social Media Contest Idea #11: Finish This Quote Contest
Social Media Contest Idea #12: Guess the Picture Contest
Social Media Contest Idea #13: 12 Days of Christmas Contest
Social Media Contest Idea #14: Black Friday Countdown Contest
Social Media Contest Idea #15: Back to School Contest
Social Media Contest Idea #16: Off to College Contest
Social Media Contest Idea #17: Choose Your Favorite Contest
Social Media Contest Idea #18: Best Slogan Contest
Social Media Contest Idea #19: Best of Brand Contest
Social Media Contest Idea #20: Dream Vacation Contest
Social Media Contest Idea #21: Mystery Box Contest
Social Media Contest Idea #22: Donation Match Contest
Social Media Contest Idea #23: Halloween Video Contest
Social Media Contest Idea #24: Website Scavenger Hunt Contest
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Social Media Contest Idea #25: St. Patrick’s Day Green Contest
Social Media Contest Idea #26: Best Dad Contest
Social Media Contest Idea #27: Best Mom Contest
Social Media Contest Idea #28: Valentine’s Day Romantic Giveaway
Social Media Contest Idea #29: Funny Pet Contest
Social Media Contest Idea #30: Pet Halloween Costume Contest
Social Media Contest Idea #31: Bring Your Dog to Work Contest
Social Media Contest Idea #32: Graduation Contest
Social Media Contest Idea #33: Dream Wedding Contest
Social Media Contest Idea #34: Dance Contest
Social Media Contest Idea #35: Drawing Contest
Social Media Contest Idea #36: Choose Our New Flavor Contest
Social Media Contest Idea #37: Celebrate With Us Anniversary Contest
Social Media Contest Idea #38: Sports Event Contest
Social Media Contest Idea #39: Favorite Menu Item Contest
Social Media Contest Idea #40: Family Vacation Contest
Social Media Contest Idea #41: Makeover Your Home Contest
Social Media Contest Idea #42: Holiday Cooking Contest
Social Media Contest Idea #43: Ask-Me-Anything AMA Contest
Social Media Contest Idea #44: Vote to Win Contest
Social Media Contest Idea #45: Refer-a-friend Contest
Social Media Contest Idea #46: Instant Win Contest
Social Media Contest Idea #47: Trend Challenge Contest
Social Media Contest Idea #48: Pick a Prize Contest
Social Media Contest Idea #49: Fake National Holiday Contest
Social Media Contest Idea #50: Choose Our Mascot Contest
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How Long Do Social Media Contests Last?
If your social media contest runs for too long, you risk the chance of participants losing interest in your promotion. If it’s too short, then you miss out on participants who didn’t get a chance to enter. So how long do social media contests usually last?
You need a strict timeframe for social media contests. You also need to ensure that you demonstrate the urgency and scarcity of your promotion to give your audience FOMO. The exact length of a social media contest will utimately depend on the budget, resources, target audience, and goals for the campaign.
Typically, social media contests last two weeks. However, if your budget and resources allow, it’s okay to test out the length of contests for your brand. Some brands even run social media contests that last as long as a month or are run monthly recurring.
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Multiple Entry Versus Single Entry Social Media Contests
Should you give participants the option to enter your social media contest multiple times? The best way to decide whether your contest should be a multi-entry contest or single entry contest is whether it’s actually a contest or not.
Multi-entry Sweepstakes Increase Engagement
If your social media contest is actually a sweepstakes, namely that according to the Official Rules, your giveaway winner is randomly drawn and it’s free to enter, then having multiple entries is a great way to increase engagement and attract more participants (by encouraging sharing as a way to obtain additional entries).
However, if your giveaway is actually contest, namely that all contest entrants must make a submission in order to be considered for winning the prize and the contest winner is selected by judging, then your promotion should only offer single entries to all participants. This will help to keep the contest “fair” in the eyes of participants since it’s their contest entry submission that should determine whether they win the contest or not, and not the number of entries.
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Bonus Entries for Social Media Contests
The most important thing to keep in mind when running multi-entry campaigns is how much effort does the participant have to make for the bonus entries? You may find that the more you ask participants to do before their contest bonus entry is complete, the lower the conversions will be. Add in content submission requirements, such as uploading a photo or video, and the conversion rate drops significantly for multi-entry contests.
Social Media Contest Ideas: Final Tips
And that’s it – 50 social media contest ideas that you can use to plan your next contest. These ideas for social media contests are all designed to help you attract new customers, boost sales, attract new followers, and increase engagement with your brand. Get started and let us know how it goes!
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